In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.Ran shares invaluable insights from his extensive experience in the cyber and fintech industries, highlighting the challenges and strategies of building a sales-driven organisation from the ground up. This conversation covers the essence of identifying and seizing market opportunities, the importance of product-market fit, and the art of managing and converting potential leads into lasting partnerships. Listeners will gain a firsthand account of overcoming obstacles through innovation, persistence, and the critical role of technology in bridging gaps in the market. Additionally, Ran's story sheds light on the significance of assembling a balanced team with diverse expertise and the impact of strategic decision-making on a startup's growth trajectory. For more episodes, or any hiring needs, visit www.thenorthstarr.comTech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

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