On the latest episode of Tech Salescraft James welcomes Asaf Cohen, VP Sales at Bria to the show.What are you looking for in a new hire?In this episode, we talk to Asaf about international growth, and the demands of expanding your physical presence beyond your headquarters. Culture, quality and developments all need to be considered- so how do you ensure this is done successfully?Asaf shares what surprised him most from a professional standpoint; how valuable his experience in the UK was for helping hire people there; how hiring processes are different between locations; and what's missing in Israel when it comes to salespeople.We also hear some of Asaf's favourite stories from his time as a pilot in the Israeli military and get an inside look at his journey from there to where he is now.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

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