The voluntary carbon market is critical for companies like Kickstarter, allowing them to offset carbon emissions by investing in environmental projects, aiming for carbon neutrality. Despite its growth and potential, the market faces criticisms for greenwashing and ineffectiveness, with calls for increased transparency and integrity in carbon offsetting practices. How can the market address these challenges to ensure its future viability? Paul and Will discuss the complexities and future prospects of the voluntary carbon market in this episode of Tech Can't Save Us.

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