This week on Tech Can’t Save Us, host Paul David sits down with John Richardson, Co-Founder and Director of Coaching at MySalesCoach, the fast-growing platform tackling a problem almost every sales leader knows too well: sales reps simply aren’t getting enough meaningful coaching.

John explains why traditional sales management often fails to deliver authentic coaching, outlining the fundamental disconnect between holding reps accountable and creating a safe space for them to grow. MySalesCoach solves this by pairing salespeople with independent, specialist coaches, creating a personal-trainer-for-sales model that has already delivered 5,000+ coaching sessions to more than 100 sales teams.

The conversation digs into how MySalesCoach matches reps to the right expert, how they measure coaching impact through baselines and ongoing evaluation, and why sales qualification remains one of the biggest skill gaps in the industry. John also shares insights into the company’s rapid growth, including £1.1M in recent funding, over £1M in ARR, and new AI-driven tools built to provide real-time sales support without replacing the human coaching experience.

Find more about MySalesCoach here: https://mysalescoach.com
Follow John Richardson here: https://www.linkedin.com/in/johnrichardson11/

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