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Episode Synopsis
We’re kicking off 2025 with some exciting changes at Evergreen, including a fresh studio setup and a powerful new marketing framework. Here’s what’s new and what’s coming.
The BEAR framework
After years of using our trusted “BACKBone of Digital Marketing” model, we’re introducing a new framework called BEAR:
Brand – Understanding your brand’s current position and potential
Email – Leveraging email marketing for customer relationships
Ads – Strategic paid media and Paid Search across platforms
Referral – Word-of-mouth and recommendations
This simple but powerful framework helps businesses understand their marketing foundations and identify growth opportunities. The beauty is in its simplicity – every business owner can use it to analyse their current position and plan their growth strategy.
Look at your own data to see what BEAR is telling you? Group your traffic, sales or leads into the four pillars of Brand, Email, Ads and Referral sources, as best you can. It won’t be exact, but you’ll get a rough calculation.
Do this for all of 2024, then repeat for 2023. You can take it a step further and break this down per quarter to really unearth some interesting trends, if you so wish.
When thinking about growth for your business, it’s incredibly important to know the lay of the land as it exists today. BEAR will tell you this.
New creative initiatives
We’re launching two major content projects:
Brand films:
Professional brand storytelling
Available to clients and non-clients
Showcasing businesses in a creative way
Capturing brand essence through video
Evergreen stories:
Documentary-style case studies
Behind-the-scenes look at client growth
Released every two months
Real, unfiltered marketing journeys
Looking forward
After our most successful year of client wins in 2024, we’re expanding our team and bringing new voices to our content. You’ll see fresh faces sharing their expertise across our platforms, bringing deeper insights into specific marketing areas.
We’re committed to keeping things real and practical. Whether it’s through our new BEAR framework or our expanded content offerings, everything we do aims to help businesses grow in meaningful ways.
P.S. Did we mention we have an office dog now? Expect occasional background barks in our content – we’re keeping it real!
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/oxIXm
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
The BEAR framework
After years of using our trusted “BACKBone of Digital Marketing” model, we’re introducing a new framework called BEAR:
Brand – Understanding your brand’s current position and potential
Email – Leveraging email marketing for customer relationships
Ads – Strategic paid media and Paid Search across platforms
Referral – Word-of-mouth and recommendations
This simple but powerful framework helps businesses understand their marketing foundations and identify growth opportunities. The beauty is in its simplicity – every business owner can use it to analyse their current position and plan their growth strategy.
Look at your own data to see what BEAR is telling you? Group your traffic, sales or leads into the four pillars of Brand, Email, Ads and Referral sources, as best you can. It won’t be exact, but you’ll get a rough calculation.
Do this for all of 2024, then repeat for 2023. You can take it a step further and break this down per quarter to really unearth some interesting trends, if you so wish.
When thinking about growth for your business, it’s incredibly important to know the lay of the land as it exists today. BEAR will tell you this.
New creative initiatives
We’re launching two major content projects:
Brand films:
Professional brand storytelling
Available to clients and non-clients
Showcasing businesses in a creative way
Capturing brand essence through video
Evergreen stories:
Documentary-style case studies
Behind-the-scenes look at client growth
Released every two months
Real, unfiltered marketing journeys
Looking forward
After our most successful year of client wins in 2024, we’re expanding our team and bringing new voices to our content. You’ll see fresh faces sharing their expertise across our platforms, bringing deeper insights into specific marketing areas.
We’re committed to keeping things real and practical. Whether it’s through our new BEAR framework or our expanded content offerings, everything we do aims to help businesses grow in meaningful ways.
P.S. Did we mention we have an office dog now? Expect occasional background barks in our content – we’re keeping it real!
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/oxIXm
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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