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Listen "5 Key Metrics to Measure Google Ads Success"
Episode Synopsis
These metrics serve as the foundation for making informed decisions about your advertising spend and campaign optimisation.
Helping businesses scale their digital marketing efforts efficiently.
Core metrics to track:
Cost Per Acquisition (CPA)
Average Order Value (AOV)
Lifetime Value (LTV)
Conversion Rate by Campaign Type
Return on Ad Spend (ROAS)
Understanding how these metrics work together provides a comprehensive view of campaign performance, rather than relying on individual measurements that might paint an incomplete picture.
CPA fundamentals:
Measures the true cost to acquire customers
Can track various conversion types
Requires weekly and monthly monitoring
Essential for scaling campaigns efficiently
AOV impact:
Your average order value works in tandem with CPA to reveal the real health of your campaigns. The ideal scenario is maintaining or reducing your acquisition costs while seeing AOV increase - a clear indicator of improving campaign efficiency.
LTV understanding:
Most businesses measure across 6-24 months
Critical for subscription-based models
Helps determine maximum acquisition costs
Enables strategic budget allocation
Campaign type analysis:
Different campaign types naturally perform differently, making it crucial to analyse them separately. Combining metrics across campaign types can obscure actual performance and lead to misguided optimisations.
ROAS importance:
Provides clear return measurement
Needs context from other metrics
Helps guide budget decisions
Indicates campaign efficiency
Strategic implementation
Successful measurement requires:
Monitoring multiple metrics simultaneously
Understanding metric relationships
Regular performance analysis
Custom dashboard creation
Professional guidance when needed
The key to success lies in viewing these metrics as interconnected indicators rather than isolated numbers. By understanding how they work together, businesses can make more informed decisions about their marketing investments and drive sustainable growth.
Remember, effective campaign measurement isn't about tracking everything - it's about tracking the right things and understanding how they relate to your business objectives.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/oxIXm
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
Helping businesses scale their digital marketing efforts efficiently.
Core metrics to track:
Cost Per Acquisition (CPA)
Average Order Value (AOV)
Lifetime Value (LTV)
Conversion Rate by Campaign Type
Return on Ad Spend (ROAS)
Understanding how these metrics work together provides a comprehensive view of campaign performance, rather than relying on individual measurements that might paint an incomplete picture.
CPA fundamentals:
Measures the true cost to acquire customers
Can track various conversion types
Requires weekly and monthly monitoring
Essential for scaling campaigns efficiently
AOV impact:
Your average order value works in tandem with CPA to reveal the real health of your campaigns. The ideal scenario is maintaining or reducing your acquisition costs while seeing AOV increase - a clear indicator of improving campaign efficiency.
LTV understanding:
Most businesses measure across 6-24 months
Critical for subscription-based models
Helps determine maximum acquisition costs
Enables strategic budget allocation
Campaign type analysis:
Different campaign types naturally perform differently, making it crucial to analyse them separately. Combining metrics across campaign types can obscure actual performance and lead to misguided optimisations.
ROAS importance:
Provides clear return measurement
Needs context from other metrics
Helps guide budget decisions
Indicates campaign efficiency
Strategic implementation
Successful measurement requires:
Monitoring multiple metrics simultaneously
Understanding metric relationships
Regular performance analysis
Custom dashboard creation
Professional guidance when needed
The key to success lies in viewing these metrics as interconnected indicators rather than isolated numbers. By understanding how they work together, businesses can make more informed decisions about their marketing investments and drive sustainable growth.
Remember, effective campaign measurement isn't about tracking everything - it's about tracking the right things and understanding how they relate to your business objectives.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/oxIXm
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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