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Listen "Season 2 Episode #7: Building Cruxy: Brutal, Glorious, and Unapologetically Different"
Episode Synopsis
In this episode of Tarka Talks Consulting, Richard Longstreet is joined by Carrie Osman, Founder & CEO at Cruxy, to talk about building a business from scratch, breaking into private equity, and scaling with purpose.
Carrie shares her journey from no tech or PE background to running a high-performing, data-led consultancy. Expect candid reflections on culture, client relationships, and why being well-prepared is a real competitive advantage.
Episode Breakdown:
[01:27] Introducing Carrie and Cruxy, Growth Intelligence Specialists for demanding high growth tech firms & their investors
[02:15] How Carrie has gone about growing Cruxy
[04:37] The concept of a real life MBA
[06:29] What made you pursue a data-led, B2B investor route without an existing network?
[10:27] How Carrie went about building the business in a new space and her network
[15:14] Building a network in the US when based in London
[19:44} The importance on preperation when meeting new clients
[23:41] What are the nuances of working with private equity clients?
[28:37] The role of data and AI at Cruxy and in consulting
[30.57] Is AI making consulting easier or just making consultants better?
[33:38] The importance of the Cruxy team in helping shape the business
[35:23] Culture at Cruxy
[37:34] How Carrie assess whether someone is the right fit for Cruxy?
[39:41] Cruxy’s interview process – what to expect
[41:50] Why should someone want to work at Cruxy?
[42:56] Biggest learnnig you've had in your career
[44:41] Any horror stories from your career
[47:15] What do you know now that you wish you knew at the start of your career?
A big thank you to Carrie for your insights – it was brilliant to have you on the show! Find out more about our guest:
Connect with Carrie Osman
Follow Cruxy on LinkedIn
Visit Cruxy’s website
Hosted by Tarka Talent
Tarka Talks is hosted by Tarka Talent, leading management consulting recruitment agency. Find out more about our work and get in touch for support with your hiring needs.
Carrie shares her journey from no tech or PE background to running a high-performing, data-led consultancy. Expect candid reflections on culture, client relationships, and why being well-prepared is a real competitive advantage.
Episode Breakdown:
[01:27] Introducing Carrie and Cruxy, Growth Intelligence Specialists for demanding high growth tech firms & their investors
[02:15] How Carrie has gone about growing Cruxy
[04:37] The concept of a real life MBA
[06:29] What made you pursue a data-led, B2B investor route without an existing network?
[10:27] How Carrie went about building the business in a new space and her network
[15:14] Building a network in the US when based in London
[19:44} The importance on preperation when meeting new clients
[23:41] What are the nuances of working with private equity clients?
[28:37] The role of data and AI at Cruxy and in consulting
[30.57] Is AI making consulting easier or just making consultants better?
[33:38] The importance of the Cruxy team in helping shape the business
[35:23] Culture at Cruxy
[37:34] How Carrie assess whether someone is the right fit for Cruxy?
[39:41] Cruxy’s interview process – what to expect
[41:50] Why should someone want to work at Cruxy?
[42:56] Biggest learnnig you've had in your career
[44:41] Any horror stories from your career
[47:15] What do you know now that you wish you knew at the start of your career?
A big thank you to Carrie for your insights – it was brilliant to have you on the show! Find out more about our guest:
Connect with Carrie Osman
Follow Cruxy on LinkedIn
Visit Cruxy’s website
Hosted by Tarka Talent
Tarka Talks is hosted by Tarka Talent, leading management consulting recruitment agency. Find out more about our work and get in touch for support with your hiring needs.
More episodes of the podcast Tarka Talks Consulting Podcast
Season 2 Episode #9: Marketing that works - How boutique consultancies can stand out and scale
16/07/2025
Season 2 Episode #5: Adapting for impact - AI, Agility and Growing a Boutique Consultancy
23/04/2025
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