Host Tony Veroeven introduces the topic of air filtrationand welcomes guests Jim and Patrick Rosenthal from Tex Air Filters.[02:15] Jim's Journey in Air FiltrationJim Rosenthal shares the history of Tex Air Filters,starting in 2000, and the challenges and growth they experienced.[05:30] The Importance of NAFADiscussion on the role of the National Air FiltrationAssociation (NAFA) in the industry and its benefits for businesses.[08:45] Patrick's Involvement and Sales InsightsPatrick Rosenthal talks about his entry into the familybusiness and the unique aspects of selling air filters.[12:00] Industry Changes Post-PandemicJim and Patrick discuss how the pandemic affected the airfiltration industry, particularly the demand for MERV 13 filters.[15:30] Customer Education and ChallengesPatrick highlights the importance of understanding customerneeds and the common misconceptions about air filtration.[18:45] The Role of Collaboration in the IndustryThe guests discuss the collaborative nature of the industryand how it benefits all stakeholders.[22:00] Future Opportunities and ResearchInsights into future opportunities in the air filtrationindustry and the importance of research and development.[25:00] Closing RemarksTony wraps up the discussion, thanking Jim and Patrick fortheir insights and contributions to the industry.

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