ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Outsmarting Referrals: Smarter B2B Marketing With Mark McIntosh Episode 117:"
Episode Synopsis
In this episode, Steve “The Doctor” Meek welcomes Mark McIntosh, Founder & CEO of RevGrow, to explore how SMB leaders can move beyond random referrals and build a consistent growth engine. They unpack the power of LinkedIn, how to nurture referral partners, and why personalization is the edge that wins almost every time.
Top 3 Takeaways:
Referrals aren’t enough – 68% of SMBs struggle with lead generation because they rely too heavily on chance.
LinkedIn dominates B2B – 80% of B2B social leads come from LinkedIn, making it the most powerful platform for SMB growth.
Personalization wins – Cookie-cutter outreach fails. Leaders who tailor their messaging build trust and accelerate results.
Key Quotes:
“Identity is wrapped up in the business.”
“LinkedIn is the number one platform for B2B.”
“Personalization wins almost every time.”
Guest Bio:
Mark McIntosh is the Founder and CEO of RevGrow, a LinkedIn-focused lead generation agency that helps B2B service firms generate consistent pipelines of high-value clients. A CPA-turned-marketer, Mark has spent more than a decade showing business leaders how to unlock growth by building meaningful conversations that lead to revenue.
Guest Contact:
🌐 www.revgrow.com
📧 [email protected]
📞 972-998-5132
Fulcrum Group Contact / CTA:
Ready to move past referrals and random fixes in IT? At The Fulcrum Group, we help SMBs across DFW grow with smarter technology strategy, our STARpower IT framework, and our promise of No IT Jerks.
👉 Learn more & schedule a consult: https://www.fulcrumgroup.net/
✅ Suggested Hashtags & Tags
YouTube Tags:
Talk To Th3 Doc, Fulcrum Group, Steve Meek, Mark McIntosh, RevGrow, LinkedIn marketing, B2B lead generation, SMB business growth, referrals vs pipeline, DFW business podcast, Managed IT DFW, STARpower IT framework, No IT Jerks
Hashtags:
#TalkToTh3Doc #FulcrumGroup #DFWBusiness #SMBLeadership #LinkedInMarketing #B2BLeadGen #PodcastInsights #ManagedIT #NoITJerks
Top 3 Takeaways:
Referrals aren’t enough – 68% of SMBs struggle with lead generation because they rely too heavily on chance.
LinkedIn dominates B2B – 80% of B2B social leads come from LinkedIn, making it the most powerful platform for SMB growth.
Personalization wins – Cookie-cutter outreach fails. Leaders who tailor their messaging build trust and accelerate results.
Key Quotes:
“Identity is wrapped up in the business.”
“LinkedIn is the number one platform for B2B.”
“Personalization wins almost every time.”
Guest Bio:
Mark McIntosh is the Founder and CEO of RevGrow, a LinkedIn-focused lead generation agency that helps B2B service firms generate consistent pipelines of high-value clients. A CPA-turned-marketer, Mark has spent more than a decade showing business leaders how to unlock growth by building meaningful conversations that lead to revenue.
Guest Contact:
🌐 www.revgrow.com
📧 [email protected]
📞 972-998-5132
Fulcrum Group Contact / CTA:
Ready to move past referrals and random fixes in IT? At The Fulcrum Group, we help SMBs across DFW grow with smarter technology strategy, our STARpower IT framework, and our promise of No IT Jerks.
👉 Learn more & schedule a consult: https://www.fulcrumgroup.net/
✅ Suggested Hashtags & Tags
YouTube Tags:
Talk To Th3 Doc, Fulcrum Group, Steve Meek, Mark McIntosh, RevGrow, LinkedIn marketing, B2B lead generation, SMB business growth, referrals vs pipeline, DFW business podcast, Managed IT DFW, STARpower IT framework, No IT Jerks
Hashtags:
#TalkToTh3Doc #FulcrumGroup #DFWBusiness #SMBLeadership #LinkedInMarketing #B2BLeadGen #PodcastInsights #ManagedIT #NoITJerks
In God we trust