Antony Leung reveals the secret of Pizza Hut Taiwan's viral success

Taiwan Talk
30/06/2024 12 min
Antony Leung reveals the secret of Pizza Hut Taiwan's viral success

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Episode Synopsis

It would be fair to say Pizza Hut makes headlines just about every time they release a new special flavor. But what inspires Pizza Hut to move outside the box to reinvent its classic offer a few times a year, and often with eyebrow-raising results? Pizza Hut General Manager Antony Leung tells us his story, and that of Pizza Hut's -- giving us a master class in marketing in the process. Hosted by Hope Ngo.
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