Bridgitte Brooks is rewriting the story of Australian wool - and of rural women. The fifth-generation sheep farmer has launched a wool athleisure brand from her farm in Yuna, Western Australia in a bid to connect modern consumers with a natural fibre that she feels is undercelebrated. From baby blankets to wool athleisure wear, Bridgitte is stitching together sustainability, style, and heritage—with a deep belief that rural communities can thrive when families are supported and fibre stories are told well.Chapters00:00 Introduction to Bridgitte and Her Journey02:58 Life in Rural Australia and Its Challenges05:41 The Birth of a Fashion Business08:13 Navigating the Fashion Industry10:36 Sustainability and the Future of Fashion13:17 The Importance of Succession Planning16:09 Family Dynamics in Farming18:59 Advice for Future Generations21:30 Reflections and Future Aspirations24:11 Closing Thoughts and Future PlansLearn more about Homestead Road and how Bridgitte is rewriting a new story for Australian wool.Find more stories from us on our Instagram, Facebook and Linkedin.ALSO - Come to our event in either Brisbane or Melbourne! You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at [email protected].  Don't forget to rate, subscribe, and leave a review!

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