ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#20 - ADWorld Experience: Tag Digital’s Perspective"
Episode Synopsis
Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!
The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation).
The speaker sessions covered both B2B and B2C marketing with an insight into the European markets.
Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey.
One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients.
Listen for more in-depth discussions surrounding their key takeaways and insights from the event!
The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation).
The speaker sessions covered both B2B and B2C marketing with an insight into the European markets.
Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey.
One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients.
Listen for more in-depth discussions surrounding their key takeaways and insights from the event!
More episodes of the podcast Tag Lab
#4 - From the Exhibitor’s Point of View
23/02/2022
#6 - The Power of Digital
13/04/2022
#7 - A Guide to LinkedIn Ads in 2022
27/04/2022
In God we trust