Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.What You’ll LearnWhy paid ads rarely convert for podcastersWhen they can work (and the 3 conditions that matter most)The biggest mistake people make with podcast adsHow targeting, creative and tracking make or break your resultsWhy you should never run ads until your podcast foundations are rock solidEPISODE CREDITS:Host: Rachel CorbettLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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