ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#2 - Applying Behavioural Economics to Event Promotion"
Episode Synopsis
"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to generate conversions and the fundamentals of behavioural economics.
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