Send us a textPrice and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay.  As well as how the price impacts your brand. When you under the role they both play and the way in which they influence purchasing behavior you'll better understand your business.This week on Live with the Pricing Lady I'm talking with special guest, Pete Canalichio from BrandAlive. BrandAlive is on a mission to help brands become more alive in the hearts of those that experience them. They do that by helping companies write a better story through compelling content, inspiring platform talks, in-depth consulting workshops, and practical tools.Want to reach out to Pete?www.petecanalichio.comlinkedin.com/in/petecanalichio-brandalive*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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