Supernova had a big week were we talked about Marketing archetypes. If you followed Suzie Health Solutions through the years then you would have seen a variety of archetypes used.
How do they work in business? How do they work in the real world? Would politics be better if one or both of the parties played from a different archetype? What were the colors on the brand wheel? We have had the fortune of working with most all the positions over the last twelve years. In the end we picked the most comfortable pair up with Wenatchee Insurance. 
It is helping us go from marketing notions to a marketing plan. Oh boy this is going to be fun.

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