We have been working a small business for over a decade. This one hits home. 
There is an awesome video out there of a lady describing her experience with buying a Porsche in 2020.
She called up the first dealership and requested to have more information on three of their cars. They refused and so she moved onto the next and had a great experience as not only did they send her the information, they also did zoom calls, interacted with her on Social Media. 
What is the customer experience when you work with them? Are you focused on the seller or the buyer? How does it work when you are hiring? We get into it with Suzilla. 

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