In this episode, we speak to Charlotte Surtees-Chapman who is the Group Senior Public Affairs Manager at Associated British Foods plc. Charlotte has worked for Coca-Cola, McDonald's and Associated British Foods on public affairs and communications and so offers a wealth of knowledge around how to correctly manage your communications to different parties. We discuss: What is public affairs and how it’s changed When to put something out as you or as your company The importance of the timing of your messages Checking that your communications make sense Using comms for internal benefits as well as external Understanding the different audiences your messages is going to Measuring the success of a message

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