In this episode, I’m joined by Stephanie Pipkin — a longtime ZenMaid customer, cleaning industry expert, and now an important part of the ZenMaid team — for a deep and wide-ranging conversation about business growth, decision-making, and the evolution of ZenMaid.We dive into:How Stephanie and I first connected — from customer to collaborator to advisorThe psychology of spending — how perceptions of value shift as you grow personally and professionallyZenMaid’s unique position in the market — why we focus on value over just affordabilityThe pain of switching software — and why so many maid services stay stuck with tools they don’t loveHow ZenMaid locks in customers by targeting 4–7 cleaner businesses — and helps them scale to 8–12 and beyondThe importance of content and education — how ZenMaid became a media company that monetizes through softwareWhat happens if the ZenMaid software disappeared — and how we’ve built resilience beyond our techThe massive upside of treating ZenMaid as a platform — not just a toolHow pricing strategy decisions were made — and why bringing in outside experts (like Jules from Roast My Pricing Page) was crucialUnderstanding risk and expected value — and how poker taught me to think like a CEOWhy most big moves today are about reducing downside risk, not chasing upsideHow ZenMaid invests resources across marketing, sales, and product teamsThe “80/20 Rule” obsession — why it’s referenced in every ZenMaid meeting and how it powers faster decision-makingBalancing customer feedback and internal vision — why not every feature request gets built, and how we stay focused on our Ideal Customer Profile (ICP)The evolution of the cleaning industry — how younger entrepreneurs are changing the market and what that means for software like ZenMaidThoughts on AI and automation in the cleaning industry — and why newer companies may underestimate the complexity of real-world operationsThe “cruise ship vs. speedboat” metaphor — why ZenMaid’s stability is a strategic advantageHow Stephanie created a trusted audience by providing value first — and how that mirrors ZenMaid’s success with content marketingThroughout the conversation, we also touch on personal philosophies around business building, resilience, team building, and how tiny consistent actions (“brick by brick”) have compounded over more than a decade at ZenMaid.Mentioned Links:🧹 ZenMaid: ZenMaid.com🇺🇸 Follow my entrepreneurial journey: TheAmaricanDream.com🧼 Stephanie’s consulting and content: SereneClean.com + the Filthy Rich Cleaners PodcastThanks for listening! If you have questions you want answered in the next episode, drop a comment or message us.

Ver todos los episodios