“Everybody wants to win. However, there are few people who want to prepare to win.” - Paul “Bear” Bryant, legendary coach of the University of Alabama Crimson Tide football team Today’s professional speakers face several challenges that can impact their effectiveness and career growth. Here are three key concerns of today’s professional speakers and how to address them:____________________________ReferencesGallo, C. (2014). Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. St. Martin’s Press.Duarte, N. (2012). Resonate: Present Visual Stories That Transform Audiences. Wiley.Neffenger, J. (2018). Compelling People: The Hidden Qualities That Make Us Influential. Penguin Books.Vaynerchuk, G. (2018). Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too. Harper Business.Scott, D. M. (2020). The New Rules of Marketing & PR. Wiley.Schaefer, M. (2014). Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Mark W. Schaefer.Allen, K. (2015). The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs. Indie Books International.Walker, C. (2020). The Wealthy Speaker 2.0: The Proven Formula for Building Your Successful Speaking Business. Speaker Launcher.Baer, J. (2018). Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Portfolio.

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