“People don’t want perfect; they want real.” – Modern audience engagement trend Excellent public speakers keep up with the latest audience trends.This podcast explores three audience trends for which public speakers should take advantage.ReferencesGallo, C. (2022). The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. St. Martin’s Press. Discusses how tech-savvy leaders are using evolving platforms for storytelling.PwC (2020). The Future of Work: A Journey to 2022. Highlights how emerging tech will transform communication and collaboration.Hofstede, G. (2010). Cultures and Organizations: Software of the Mind. McGraw-Hill. Provides a framework for understanding cultural dimensions and communication.Duarte, N. (2019). DataStory: Explain Data and Inspire Action Through Story. Wiley. Emphasizes audience awareness and message adaptation.Brown, B. (2012). Daring Greatly. Penguin Random House. Explores how vulnerability builds trust and connection—key for future communicators.Harvard Business Review (2020). The Feedback Fallacy. Emphasizes the need for meaningful, two-way communication.

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