The bad news is that feature dumping during discovery is widespread and one of the biggest ways to bore your buyer and lose momentum in the sales process.  The good news is it's one of the easiest things to fix.  We tackle how to identify if you are feature dumping & some things to keep top of mind to help you shift your mindset into curious discovery and away from solutioning and feature dumping too soon.

We reference an article referencing Gong during the episode.  Here is a link to that article - https://valueinspiration.com/to-boost-sales-performance-stop-feature-dumping/
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