SHOW NOTES Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and to directly impact our clients’ bottom lines and business goals. With a heavy emphasis on media relations, content development and copy writing, Lisa’s areas of specialization include: food and consumer goods, healthcare, children’s and women’s issues, education, LOHAS/natural and organic industry, business-to-business and business-to-consumer product launches. Listen and Learn about the 2018 Public Relations Trends: Finding The News & Audience Thought Leadership Influencer Marketing The Changing Tools For Pitching PR The Shrinking Chasm Between Retail & B2B PR TO FIND LISA ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT AVOCET COMMUNICATIONS, CLICK HERE

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