Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn’t ready, and the secret to real thought leadership in innovation.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:13 Marketing Innovative Products08:27 "Successful Launch After Setbacks"13:21 Authenticity Over Image for Success16:16 Crisis Communication Lessons21:43 Embracing Diverse Company Spokespeople22:59 Finding Authentic Spokespeople27:44 Brand Strategy and Audience Targeting29:23 "Diverse Voices Strengthen Brand"33:13 Mentoring Marketers: Expert Advice37:05 "Journalists as Company Storytellers"40:21 Repeat Mistakes Frustrate Me==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

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