ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Stand Out Marketing with Rachel Okungbowa | Strategy Sessions"
Episode Synopsis
Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences!
This is the final episode in the 2024 Black History Month mini series.
In this episode we discuss:
Setting the ambition for a DEI in NI event
Celebrating small wins
SaaS marketing for a start up
Positioning the right message to the right customer
Talking to customers
Not copying your competitors
Similarities between running a B2C fashion brand and marketing a B2B SaaS brand
A full transcript and show notes can be found on the ep homepage.
This is the final episode in the 2024 Black History Month mini series.
In this episode we discuss:
Setting the ambition for a DEI in NI event
Celebrating small wins
SaaS marketing for a start up
Positioning the right message to the right customer
Talking to customers
Not copying your competitors
Similarities between running a B2C fashion brand and marketing a B2B SaaS brand
A full transcript and show notes can be found on the ep homepage.
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In God we trust