Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.In this episode we discuss:Why you shouldn’t chase seniorityBuilding from DTC to retailThe power of design for SneakSatanic cults for marketing activationsBuilding a brand around gaming cultureFinding the sweet spot between nerd culture and popular cultureThe creative pressure to stay true to the brand heritageThe impact of price promotion on brandBuilding communities for marketing while not “selling out”Full show notes, including contact details and a transcript can be found here on the show page.

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