We don’t just fight wars with weapons, we fight them with ideas, metaphors, and assumptions we don’t even question.In this episode of Strategy Meets Reality, Mike Jones is joined by Ben Zweibelson—veteran, military strategist, and author of Reconceptualizing War—to explore why our dominant paradigms of strategy are failing us. They unpack the hidden structures behind military thinking, why complexity demands more than doctrine, and how multi-paradigm design can unlock radically different ways of seeing and acting.This is not just about warfare. It’s a challenge to how we think, how we plan, and how we lead in a world that refuses to conform.🔍 In this episode:Why most strategy is trapped in a single paradigmThe difference between functionalism, complexity, and interpretivismHow militaries (and organisations) mistake activity for understandingWhy the irreversibility of time matters for decision-makingWhat multi-paradigm thinking looks like in practiceHow language, design, and philosophy shape strategic failure or success🎧 Keywords: Strategy, military thinking, complexity, war, paradigms, decision-making, design, multi-paradigm, functionalism, interpretivism, uncertainty📘 Learn more about Ben’s work: https://www.helion.co.uk/military-history-books/reconceptualizing-war-.phpSend Mike a Message👂 Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality 🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout 💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

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