Most organisations overthink strategy and underdo it.In this episode of Strategy Meets Reality, Mike Jones sits down with Alex Smith, author of No Bullsh**t Strategy, to explore why strategy has drifted into a thinking exercise instead of a doing discipline.Alex explains why the fundamentals of strategy are simple, why leaders obsess over the wrong things, and why the real work starts when you make a move your competitors cannot or will not copy. From diagnosing industry flaws to the value of sacrifice and contrarian thinking, this is a grounded conversation that cuts through jargon and brings strategy back to action.🔍 In this episode:• Only as better than best: why out-competing rarely works • Sacrifice as the engine of real innovation • Strategy as a doing discipline • The macro vs micro problem in organisations • Why language corrupts strategic thinking • Why customer obsession kills good strategy • Diagnosing industry problems, not customer problems • Simple execution that people can actually act on🎧 Keywords: Strategy, No Bulls**t Strategy, Competitive Advantage, Industry Diagnosis, Strategic Simplicity, Execution, Action, Contrarian Strategy, Leadership, Decision Making📘 Alex’s Work: https://www.linkedin.com/in/alex-m-h-smith/📬 Connect with Mike: https://www.linkedin.com/in/mike-h-jones 🌐 Full episodes: https://www.lbiconsulting.com/strategy-meets-realitySend Mike a Message👂 Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality 🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout 💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

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