Learn how to manage product lines effectively by balancing growth, differentiation, and profitability across offerings, platforms, and markets. This episode explains how vertical and horizontal extensions, product platforms, and network platforms shape market value for customers, collaborators, and the company. It addresses challenges like customer confusion, rising costs, and product cannibalization while showing how to use flagship products and brand architecture for clarity. Strategic tools—including fighting-brand, sandwich, and good–better–best strategies—help firms defend market position, reduce competitive threats, and deliver tailored value. Master product line design to drive innovation and sustainable growth.

Ver todos los episodios