Learn how to position your offering to highlight its key benefits and create lasting customer value in a competitive market. This episode explains the strategic role of positioning, showing how it focuses on primary benefits to craft a compelling message. Explore three core strategies—single-benefit, multi-benefit, and holistic positioning—and how each influences consumer perception. Dive into functional, psychological, and monetary positioning approaches, and see which delivers a sustainable advantage. The discussion includes framing techniques such as need-based, competitive, and product-line references. Finally, discover how to craft a clear and concise positioning statement that aligns your team and external partners around a unified market message.

Ver todos los episodios