Learn how to identify target customers using strategic and tactical segmentation, aligning market needs with business goals for effective targeting. This episode breaks down the essentials of customer segmentation, explaining how differentiation and agglomeration shape market segments. It introduces the distinction between strategic (value-based) and tactical (profile-based) segmentation, showing how each supports effective and efficient customer targeting. Key principles—relevance, similarity, and comprehensiveness—guide the segmentation process to avoid common pitfalls. By applying the MECE rule, companies can build mutually exclusive, collectively exhaustive segments that enable more focused marketing strategies.

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