All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people?How do you tell that story?Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books.As well as housing a cosy tea room Pooh Corner also has a Pooh-seum with items telling the story of Winnie The Pooh.In this episode Neil shares how he brings his passion and dedication to the business and helps even the most dedicated Pooh fans learn more about their favourite bear and his history.Key Takeaways1. Educate Your Customers: Neil emphasizes the importance of educating visitors about the brand and giving them a memorable takeaway. Share elements of your brand story that customers may not know, just like the constantly updated Pooh-Seum at Pooh Corner.2. Listen to Your Customers: Remember, every customer has a story to tell. Take the time to listen to their why and make them feel seen and heard. Building these relationships can lead to repeat business and loyal customers.3. Brands Evolve: Neil starts every day thinking about how to move the business forward, whether it's a small change or a significant investment. Keep evolving your brand to stay relevant and engaging for your audience.Guest InformationNEIL REED Owner, Pooh Corner, HartfieldWebsite: https://poohcorner.co.ukOnline shop: https://shop.poohcorner.co.ukEmail: [email protected]: 01892 771155Neil’s guitar company: https://www.fanoguitars.comEmail: [email protected] host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

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