What if the secret to transforming your business isn't in your spreadsheets, but in the stories you tell?Meet David Pullan and Sarah Jane McKechnie, the dynamic duo known as The Story Spotters, who've cracked the code on why some leaders inspire unwavering loyalty while others struggle to get their teams to listen.Spoiler: It’s all about stories.David and Sarah Jane share their powerful 'Dream, Nightmare, Action' framework—a simple yet brilliant approach to understanding how stories shape our decisions, our relationships, and our success.We explore the delicate balance between influence and ethics, how effective narratives can influence change and foster collaboration, and why understanding others might be the most important thing you can master.This episode will help you to discover, develop and deliver a strategic story that connects and wins.“Start by understanding the other person” – David PullanKey TakeawaysThere are 4 types of story Don’t forget your humanityStory is the central hub holding everything togetherBreathe before you go into any situationLeadership is bringing people with youGuest information:David Pullan and Sarah Jane McKechnie are The Story Spottershttps://www.thestoryspotters.comBuy their book here 👉https://geni.us/TheDNAhttps://www.linkedin.com/in/david-pullan-4b0619a/https://www.linkedin.com/in/sarah-jane-mckechnie-778ba422/Your host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected] Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.Produced by Between Tracks Media Productions - https://www.betweentracks.com/

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