What if your marketing wasn’t just good — but magnetic?As businesses, we are always trying to attract new clients. Today’s guest believes that your magnetism is the key.In this episode, I chat with the fabulous Giada Nizzoli, a Marketing Message Mentor and Strategist who helps business owners connect with their ideal clients through clear, story-led messaging that feels good and gets results.Giada doesn’t just talk about storytelling — she lives it. She shares how she helps clients build confidence in their message, position themselves as the only logical choice, and finally stop being the best-kept secret in their industry.Giada also opens up about her own story — from moving to the UK at 19, to finding her voice through writing (and chicken pox!), and how her bold 80s-inspired brand helps her show up with confidence and clarity.I absolutely loved this conversation. It’s packed with smart strategy, inspiring perspective shifts, and real talk about what it takes to market yourself with purpose and power.Ready to make your message magnetic? Have a listen — and bring a notebook.“Your message is a story of hope” – Giada Nizzoli.Key TakeawaysDon’t be afraid to be a broken record and repeat your message.The trick is to do it without being boring.Forget about trying to go viral.Try to get a new marketing perspective.Storytelling can make marketing more engaging and relatable.Magnetic messaging attracts ideal clients while repelling the rest.Clarity in messaging helps clients understand the value of services.Authenticity in marketing leads to better connections with clients.Guest information:LinkedIn - https://www.linkedin.com/in/giadanizzoli/ Crafty Copy - https://craftycopy.co.uk/ Sign up for Giada’s newsletter: https://craftycopy.co.uk/newsletter7 day mini courseYour host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]  Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

Ver todos los episodios