Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.Key Takeaways:Digital advertising can make a difference in marketing, but not every business needs a website.Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.Understanding customer profiles and crafting personalized messages is crucial for effective marketing.Building relationships and maintaining authenticity are key to business success.Calculating ROI in digital advertising is essential for strategic decision-making.Guest InformationMICHAEL HUMPHREY -Co-Founder, DigibubbleWebsite: digibubble.co.ukEmail: [email protected] to tools Michael mentioned:ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/Bonus tool – check how far your website meets Google’s standards:Website Grader - https://www.digibubble.co.uk/website-grader/Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

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