If you ask a successful entrepreneur or small business owner with just a bit of self-awareness why they are successful, the answer will surprise you. The answer will be that they had the self-confidence to believe they could do it, whatever their it is, and do it well. Here is a great example. I was out to dinner with a friend. He has owned several businesses in multiple industries for decades. Currently he employs 250-300 in multiple states. So sizable operations. Though friends at the time for the better part of a dozen years I never asked…. On this occasion I did. Me What is your secret sauce, why have you been successful? My Friend I have always believed more in myself than anyone else. Wow! Let that sink in. Not the expected answer. At the same time, not the first time a successful person shared that their confidence played a significant role in their success. Confidence, and belief in oneself are covered in books on success. Yet here it was. The secret sauce in a sentence. Do you believe yourself? How is your self-confidence and esteem? Do you believe you can achieve your goals? This is a great place to invest some time.

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