SHOW NOTES:SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise.For more info on Orly:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

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