How do you launch, brand, build and distribute a 100% clean and ethical product line in the crowded wellness space? Especially when its primary ingredient is CBD?Our guest, Davina Kaonohi is the CEO and Co-Founder of ELĒMENT APOTHĒC, an innovative and purpose driven consumer brand focused on CBD-infused wellness and body care products, combining the healing powers of nature with the ingenuity of innovation in science. With a deep passion for creating good in the world, Davina’s vast experience in team building, branding, business strategy and operational management, along with her seasoned background as a founder and community builder, uniquely qualifies her to lead ELĒMENT APOTHĒC.Davina take us on a "broad spectrum" tour of her full spectrum CBD CPG startup journey:* name creation* brand promise* product sourcing* B Corp filing* packaging* manufacturing* Cost of Goods Sold* distribution00:00​ - Meet Davina and hear her full circle cannabis story featuring her Dad10:55​ - Origin Story for ELĒMENT APOTHĒC - hooray for Aunt Lola!19:25​ - What is COA and why is it important for CBD brands?21:10​ - Name creation + packaging details24:00​ - Co-founder advice (David Finkel: https://thriveglobal.com/stories/30-m...​28:00​ - Finding the right manufacturer / co-packer "positioning ourselves for where we wanted to be not where were were at today."31:25​ - Choosing the launch product lineup - brilliant advice!!53:29​ - Cost of Goods Sold - what you MUST KNOW when you're building a consumer product business! (I had an Andelicious Moment!!)To learn more about Element Apothec and purchase their extraordinary products, visit their website here: https://elementapothec.com/​Follow and Connect with Davina and Element Apothec here:LinkedIn: https://www.linkedin.com/company/elem...​ and https://www.linkedin.com/in/dkaonohi/​ Twitter: https://twitter.com/EApothec​ Instagram: https://www.instagram.com/elementapot...​Pinterest: https://www.pinterest.com/ElementApothec​Facebook: https://www.facebook.com/ElementApothec​Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande Lyonshttp://andelyons.com​#videochannelforstartups​ #howtolaunchacbdproduct​ANDELICIOUS RESOURCES:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVE​AGORAPULSEMy favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17​STREAMYARD OVERLAYS AND GRAPHIC DESIGNNicky Pasquierhttps://www.virtuosoassistant.co.uk/​Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​GET VIDEO/AUDIO TRANSCRIBED WITH

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