Listen "How Vanta found product-market fit: Christina Cacioppo on startup compliance"
Episode Synopsis
SOC2 certification is a daunting process for startup founders but increasingly necessary to land customers. Our guest today was among the first to understand how startup founders thought about security and compliance and set out to create the automated compliance category.Listen in as Christina Cacioppo, CEO and co-found er of Vanta talks about her journey to creating the leading automated security and compliance platform that is valued at $1.6B today.Join us as we discuss:How Christina approached finding product-market fit for VantaWhat productivity looks like for the sales team at Vanta with $10-20k ACVsHow Christina has invested in her own evolution as a leader and CEOChristina’s best advice for seed stage founders just starting out on their journey About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, and Vivun.About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at [email protected] and on Twitter (https://twitter.com/sandhya) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/). Further reading:CEO/Founder prioritization tool: https://www.field-guide.unusual.vc/field-guide-enterprise/leadership-ceo-and-founder-prioritizationModern GTM: Scale your sales team to win the early majority: https://www.field-guide.unusual.vc/field-guide-enterprise/the-modern-gtm-scaling-your-sales-team-to-win-the-early-majority Product testing process: https://www.field-guide.unusual.vc/field-guide-enterprise/product-testing-overview
More episodes of the podcast Startup Field Guide by Unusual
How LaunchDarkly found product-market fit: Edith Harbaugh on building a developer movement
23/01/2023
How Cockroach Labs Found Product-Market Fit: Peter Mattis on Leveraging Open Source Software
14/11/2022
How Shippo found product market fit: Laura Behrens Wu on democratizing shipping for small businesses
10/10/2022
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.