In the latest episode of Spatial Experience Design, MapsPeople’s Søren Vasø sits down with Johnny Sloan, SVP at Leap, to talk about what happens when events stop being static and start getting smart. Together, they explore what it takes to transform a high-density, high-stakes environment—like a comic con or fandom expo—into a thoughtfully designed journey that balances personalization with crowd flow, vendor needs, and real-world logistics. Their conversation touches on the friction points that event organizers are trying to solve, from helping attendees navigate chaotic venues, to using AI and data to surface the right content at the right time, to redefining what a “successful” event experience looks like from a metrics standpoint.Key Topics:Personalization through interest-based routingBooth discovery and vendor visibilityScavenger hunts as engagement toolsActivation metrics vs. ticket salesAI-driven suggestions and routingAdditional Resources:Connect with Søren VasøConnect with Johnny SloanOur YouTube ChannelSpatial Experience Design is produced by MapsPeople https://www.mapspeople.com 

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