How IPS Solves the ‘Friction’ Problem at Major Events

12/06/2025 23 min Episodio 21
How IPS Solves the ‘Friction’ Problem at Major Events

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Episode Synopsis


In this episode of Spatial Experience Design, host Søren Vasø sits down with Crowd Connected’s CEO, James Cobb, to unpack how indoor positioning systems (IPS) are transforming navigation at large-scale events. They dive into the hidden friction between key attendee moments—lost time, missed meetings, inefficient crowd flow—and how IPS helps remove it. From real-time wayfinding to dynamic messaging and movement analytics, the conversation explores what it takes to support truly personalized journeys in complex, high-density environments. Along the way, they touch on event ROI, attendee expectations, and how knowing “where people are” unlocks value for both visitors and organizers.Key Topics:Indoor positioning systems (IPS)Wayfinding challenges at large-scale eventsPersonalizing journeys through spatial dataReal-time messaging and crowd flow managementImpact on attendee satisfaction and event ROIOrganizer insights from dynamic movement analyticsAdditional Resources:Connect with Søren VasøConnect with James Cobb Our YouTube ChannelSpatial Experience Design is produced by MapsPeople https://www.mapspeople.com 

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