ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen ""The Risks and Rewards of Being a Leader Brand""
Episode Synopsis
Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position over time, and some of the pitfalls of being a leader brand.
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