ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brand Evolution or Brand Erosion?"
Episode Synopsis
As markets continue to change, customers expect more, and competitors are moving faster. So, how does a company evolve without losing what made your brand popular in the first place? In this episode, we discuss why legacy brands need to evolve to meet the needs of their audience. Then, we share practical examples for modernizing a legacy brand.
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