ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How a Visual Identity Builds Brand Equity"
Episode Synopsis
When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount of importance for building equity and becoming recognizable. In this episode, Chris, Cynthia, Doug and David discuss the building blocks of visual identities and why they matter.
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