In this podcast segment, Shawn Busse discusses the concept of VUCA (Volatility, Uncertainty, Complexity, Ambiguity) and the need to adapt to a changing business landscape by making small bets and embracing experimentation. He points to examples like GE and Boeing to illustrate how traditional models are no longer reliable. Making small bets allows companies to explore new opportunities while mitigating risks and uncertainties. Shawn emphasized the necessity of a cultural shift towards embracing change and innovation in order to thrive in this volatile environment, and the difference between the value chain and a value shop.

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