Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach?

These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with.

Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today.

Social Pulse Podcast host Mike Allton asked Eva Tranova about:

🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies.

🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers.

🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles.

Learn more about Eva Tranova

Connect with Eva Tranova on LinkedIn


Resources & Brands mentioned in this episode


Agorapulse

Learn more about Agorapulse with a free demo


Amelia Sordell

Klowt Agency

 Mark Schaefer


The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster


Agorapulse TikTok 

Agorapulse Instagram reels


Jay Baer. 

A Demo Video of Adobe


Tool to track Social Media Trends 

Social Media Today

Annie-Mae Hodge

Matt Navarra

Adam Mosseri

Andrew Hutchinson


Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

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