Ever feel like your marketing efforts are scattered across too many channels with no real connection? You're not alone. In today's digital landscape, we're all trying to be everywhere at once - posting on LinkedIn, creating TikToks, sending emails, and designing in-store experiences - but rarely connecting these pieces into a cohesive strategy that actually resonates with real people.

The truth is, successful omnichannel marketing isn't about mastering more platforms - it's about putting people at the center of everything you do. Today, I'm thrilled to welcome Heather Disarro and Mark Popejoy from Soapbox Influence & Retail Media. With Heather's 16 years navigating social media evolution and Mark's two decades designing for major brands like Walmart and the NBA, they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center.

Social Pulse Podcast host Mike Allton asked Heather Disarro & Mark Popejoy about:

🧡 Integration is key - Listeners will learn how to break down silos between different marketing channels to create cohesive customer experiences that flow naturally across touchpoints.

🧡 People-first, platforms second - Discover why focusing on human needs and behaviors should drive your channel strategy, not the other way around.

🧡 Measurement beyond metrics - Understand how to evaluate omnichannel success beyond platform-specific KPIs to capture the full impact of integrated marketing efforts.

Learn more about Heather Disarro & Mark Popejoy



Connect with Heather Disarro on LinkedIn




Connect with Mark Popejoy on LinkedIn




Resources & Brands mentioned in this episode



Soapbox Influence & Retail Media




Learn more about Agorapulse with a free demo




Walmart




NBA




JCPenney's




Target




Amazon




Johnson & Johnson company




Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success




How to Use Influencer Marketing for Retail [Podcast & Recap]




Lindt




Ferrero Rocher




UTM Tracking: What Are UTMs? How Do I Use Parameters?




Google Analytics




WooCommerce




Kendall King Group




Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

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