My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. 
Hey, what's going on. Everybody today's topic of the day is planning and organizing content. This is one of my favorite, favorite lessons to teach on because it is very important to go into every day with a plan and for you to know exactly what you're going to expect throughout the day. And so that you you don't get caught off guard or so that you don't wake up, like many agents do on a regular basis, waking up thinking to themselves. 
Oh my gosh, I know I have to post something today. What do I have to post about what do I have to do to. And so they, it stresses them out. But if you have a plan, you don't have to worry because you know exactly what you have to do today. And all you have to do is execute. Right. So when it comes to planning your content, we're going to you'll, you'll hear me reference a lot, the book traffic secrets by Russell Brunson. 
And it's because the, the book is basically a compilation of a lot of different. Subjects from a lot of different people. And so it's one of my favorite books because of that. It's because it's not just Russell Brunson's ideas. It's also the ideas of the people that he has had access to over the years. 
One of the concepts that I can't remember right now off the top of my head, who it was that that curated this information. But he was basically talking about buckets and this concept of buckets is basically think about the reasons why people follow. On social media. Okay. For me, it could be because I know them from church, it could be because I I know them because I helped them get their credit repaired. 
It could be because I coached them in their small business. There's a number of reasons it could be just because they know my family. Right. And so you want to think about the different reasons, why people follow you. You want to think about the things that make up your personal brand. Okay. The things that you're passionate about, whether that's food or whether that's fitness or whether that's. 
Your family, or, you know, maybe you have a passion for gaming or maybe you have a passion for interior design, right? So the things that make up your personal brand are important. So these, these categories are called buckets. And what you're going to do is you're going to cure. A bucket for every day of the week. 
Okay. And basically each bucket is going to be a theme for each day. Okay. For example my buckets consists of my faith. It consists of motivational quotes, credit, repair knowledge my family particularly my marriage real estate. Real estate as well as humor. And of course that is what really, really gets me passionate. 
And so those are the things that are in my buckets and that's why people follow me. People either follow me because they think I'm funny. They follow me because they know my family, they follow me because they follow, you know, me at church and stuff like that. And so those are the reasons why people follow me. 
And so. Having that in mind, I want to keep in mind the 80, 20 rule, that's basically 80% personal content and 20% business. You could skew that 70, 30 if you wanted to. But you want to give people the opportunity to relate to you. And if all that you're posting about as business people will will mute you whether they do it in the, in the software or whether they do it in their mind mentally, they will just continue to skim past. 
Your content, if all that you're doing is posting about business. Okay. This comes up a lot. When I'm talking to people, when they're first getting started and they asked me, should I have a business page or a personal page on Instagram? I always tell them, don't start a business page because two things, one, the people that are going to follow the business page are already following your personal page. 
And number two, nobody jumps on Instagram and says to themselves, man, I really want to follow a realtor today. Right. It's one of those things where people want to follow you on Instagram. Cause they want to see your pictures. They don't want to get sold on your business all day long. And so when it comes to Facebook, I have a little bit of a different concept of that because Facebook's business pages allow you to leave reviews and it allows you a space that is just as legitimate as a regular website. 
When a lot of people Google you, they're going to look for your Facebook business page. So that's different, but when it comes to Instagram you definitely just want to create. You know, your personal page, make sure that you have your personal page and that you're speaking to your audience. Another reason why this is, is because you've already spent time curating that personal audience. 
Now you want to go and you want to start from scratch, building over a whole new audience base. So I don't think it's worth it. I'm worth the effort and the energy. I think that if you just take your personal page and you just start sprinkling in the real estate content here and there, I think that it'll be a lot more effective than if you just started a new page now. 
Now that you know, the reasons why people follow the, you know, what things make up your personal brand, you know, the 80 20 rule, and you know that you're giving people an opportunity to relate to you. You want to name each day with a theme, for example when it comes to my buckets on, on Sundays, I have a Sunday scripture on Mondays. 
I have motivation Mondays on Tuesdays. I do credit repair. Tip Tuesdays on Wednesdays. It's always women crush Wednesdays on Thursdays. It's always thirsty Thursdays on, on Fridays. It's always funny meme Fridays. And then Saturdays are Saturday showings. And so I try to find alliterations or things that flow. 
To name those days because those names are, those themes become my hashtag for that particular day. Okay. And then when it comes time to organize my content, what I'm going to do is I'm going to create an album in my photo album, on my phone for each theme. Okay. So I have an album on my phone for credit repair videos. 
I have an album on my phone for scripture verses that I get from the Bible. Shout out to life church for, for developing the Bible app and giving us those free graphics every week. Also. I have an album on my phone with just pictures of my wife that she has approved and that I won't die if I post them. 
Right. And so you want to make sure that you have an album so that when it comes time for you to sit down and actually put your content out there, you have a really great place where you've already been storing content. You don't have to have to sit down and curate content. When it's time to schedule the content. 
Okay. Now the other thing that will really, really help you stay organized is putting together a content calendar or a social media calendar. This calendar is going to help you have a clear vision as to what you're going to be posting about. It's also going to help you to not miss any important holidays or milestones. 
Okay. So when it says, when it comes time for you to put together your posting for the month or for the, for the quarter, you're going to have a calendar. That's going to tell you exactly what the plan is. Exactly what the game plan is, so that you can get out there and you can start scheduling your content and putting everything together so that you're not having. 
Bust your head open on the wall, trying to figure out what am I going to be posting about every single day at very least, if you do no more planning outside of naming each day with a theme every day, when you wake up, you know, what type of continuity. All right. So if I wake up on a Monday and I know it's a motivation Monday, I know I have to wake up and I have to post a motivational quote, whether that's me reposting it from somebody else's page or whether that's me actually going in and making something quickly on Canva. 
I know what the theme of the day is. So it makes it easy for me. To post and a little bit less stressful because I already know what type of content I have to post that day now. In future episodes, we're going to talk about batching your content, which basically is just all about you know, making a lot of content in a very short period of time. 
And I'll give you the tips and the tricks to do all of that. And then also we're going to talk about scheduling contents. You can sit down for two or three hours every quarter and plan out three months worth of content to be scheduled, whether you are on your phone or not. All right. So I hope that this has been helpful. 
If you have any questions, please feel free to send them to ask social media [email protected]. You can follow me on Instagram at Joel Oquendo, and you can follow me on Facebook and our group, social media for realtor. Remember guys, it's not about the knowledge that you have, but about the action that you take, I'll see you around. 
All right. 
www.socialmediaforrealtors.com
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