Branding as Personal Ideology: The Pursuit of Authenticity

16/09/2020 35 min
Branding as Personal Ideology: The Pursuit of Authenticity

Listen "Branding as Personal Ideology: The Pursuit of Authenticity"

Episode Synopsis

Kirby Hasseman joins us to examine the foundational principles that created the book Red Goldfish: Promo Edition, why personal branding as an ideology is exploding as a business concept, and the valuable role purpose can play creating trust between buyers and sellers