ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Your Logo Is NOT Your Brand"
Episode Synopsis
After 10 years and 16 books in the Goldfish series, Stan Phelps brings this final chapter to the value proposition that has been fundamental to the series - the idea that small things done well in the context of how people feel after doing business with your company is the holy grail of success in business. Listen in as Stan talks about the series and how he arrived at the moment he knew it was time to write this book
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